The
Leica M3
At
one time, the name Leica was
synonymous with 35mm photography. The
original design was more or less the work of one man, Oscar Barnak. 
An
employee of the long established optical firm of Ernst Leitz and Sons,
Barnak seems to have conceived the camera first as a device for testing
cinema film and later as a pocketable camera. The story has become
sufficiently confused by interested parties that it is hard to get at
the truth now.
What is known for certain is that a prototype 35mm camera, bearing a
passing relationship to the first production cameras, was in existence
around 1913. The intervention of World War 1 and the economic chaos
that followed probably contributed to the project being shelved until
the mid-twenties when the first Leica ( Leitz
camera)
went into production.
Competition
The
Leica was pretty well an
instant success, spawning a raft of
descendants, immitators and competitors,  the
most important of which
latter was the Contax, developed by the Zeiss Ikon conglemerate.
Throughout the thirties, the two designs vied for the position of top
miniature. In essence, the fight came down to the Leica's elegant,
light weight design versus the Contax's complex but efficient 'brick'.
What would have happened if the Second World War hadn't intervened is
anyone's guess.
When
the dust of the Third Reich
had settled into the rubble, the
camera landscape had changed dramatically. Zeiss Ikon had been
dismembered and virtually the entire Contax production line, along with
many of the key workers, had been exported to the Ukraine as part of
East Germany's war reparations. Leitz remained intact in West Germany,
though it had to hand over all its designs to the Allies, again as war
reparations.
A
New Challenge
Leitz
trod water for the rest of
the 'forties, probably only too happy
to be in the relative peace and security of the western sector. 
For
most of this period they continued production of the pre-war 'c' series
cameras with minor changes to produce the 'f' series. Then, in 1951,
the West German remnants of Zeiss launched a totally redesigned Contax
- the IIIa.
If before the match had been even, now it was anything but. The IIIa
was virtually the perfect marriage of the pre-war camera's features
with those of the Leica. It was smaller, lighter, simpler and sleeker
than its predecessor and it was priced to sell. Leitz must have felt
the chill wind blowing right through the factory gates. Something
needed to be done.
Rock
the World
In 1953, Leitz did it. They rocked the photographic world back on its
heels with the launch of the M3 - a totally new design that seemed, and
was, years ahead of anything else on the market. 
On the outside of the
camera were three obvious and far-reaching changes.
The first was the viewfinder. One Leica weakness against the Contax
design had always been the 'squinty' viewfinder. Now that was gone and
in its place was a magnificent large finder giving an almost life size
view of the subject. Inside the finder
were bright line frames for three seperate focal lengths (50, 90 and
135mm) linked to the focusing system for parallax correction. Gone also
was the seperate rangefinder, that too was part of the new, large,
viewfinder.
The second change was the film wind. No more turning of knobs. Now the
user had an excellent short throw lever to wind the film and cock the
shutter. This immediately moved the new Leica well ahead of the Contax
which still retained knob winding and was never, in the event, going to
get anything better.
A
Clever Trick
The third change, though, was the most far reaching of all. Leitz had
designed a completely new bayonet mount for the M3.  A
three claw,
super-short turn design, it was, amazingly, backward compatible with
all previous Leica lenses. The trick lay in the film plane register of
the new camera which was just 1mm shorter than that of the screw mount
cameras. Thus, all that was needed to fit the old lenses on the
new camera was a simple adaptor and, guess what? Leitz had a lot of
those adaptors ready at launch time. Moreover, if you inserted a
lens that the camera recognised, the correct set of bright lines would
pop into the finder, ready for use.
There were other things too. The shutter speed dial was non-rotating
and grooved to mate to an accessory clip-on meter, so the Contax's
built-in meter no longer seemed such a big thing. There was also a
strange
little lever under the viewfinder. If you moved it you could select a
different set of bright lines to see what effect changing the current
lens would have. In these days of digital SLRs this may seem trivial
but in 1953 it was
rocket science!
New
Lenses
Along with the M3, Leitz launched new ranges of lenses, the most
important of which were the Summicrons.  The
50mm version was to set the
standards of sharpness and general image quality for at least three
decades. There'd always been a sneaking suspicion that Zeiss lenses
were better than the Leitz versions and there were plenty of adaptors
for mating Zeiss lenses to Leica bodies. Few attempts had been made to
mate Leitz lenses to the Contax although this was, to be fair, a major
undertaking owing to the gloriously complicated Zeiss lens mount.
The introduction of the Summicron gave Leitz a powerfull weapon in the
battle for optical superiority and over the next few years a steady
stream of new designs would keep the Leica range at the head of the
pack. In any case, Zeiss began to concentrate their efforts elsewhere,
letting the Contax range of lenses rest on their laurels, a posture
which suited Leitz just fine.
Another point about lenses. The M3 finder showed bright lines for the
three most
popular focal lengths of the time but what about wide angles? Leitz had
that covered as well. The 35mm lenses came with sets of 'spectacles'
which fitted over the viewfinder and rangefinder. The lenses in the
spectacles modified the view for
the wider lens. To show how well thought out the new system was, the
standard ever-ready case for the M3 had sufficient space to take the
camera fitted with both the meter and a spectacled wide angle.
Internal
Changes
Internally there were important changes as well and Leitz even made a
gesture towards dealing with the Leica's weakest point, its film
loading. Although still loaded from the base of the camera, the M3 now
had a trapdoor to which the backplate was attached, making loading
rather less of an excercise in keyhole surgery. The new system was,
however, still not as easy as the loading system for the
Contax in which the entire back was removed and which could be speeded
up even more by pre-attaching the film to a take-up cassette which also
eliminated rewinding. Leica lovers would have to wait on the appearance
of the M4 in 1967 before they finally got a quick and easy loading
system.
But the most important thing about the M3, the thing which the
reviewers raved about even years after its launch, was the feel.  The
camera fits the hands perfectly. Everything moves with a smooth
precision that makes one think of soft butter. The finder, even fifty
years later, is an amazing tool for selecting and composing
images. Lens changing is
so easy you find yourself wondering why all lens mounts aren't made
like this. Release the shutter and the soft 'chunk' of the shutter
blades is all that tells you the picture has been taken. Even a heavily
used camera like the example shown here works like that and, if it
doesn't, a competent repairman can soon ensure that it does. Yes, it
sounds
like advertising copy but no, it isn't.
Leicas still command amazing second-hand prices. This is only partly to
do with a strong collector market because a well used M3 will cost
more, much more, than a mint Nikon. It's really to do with the fact
that, although Leicas were extremely expensive new, they really were
worth the price. What's more, they still are.
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